How American Student Assistance and ProjectSet are helping students to build the durable skills they need for career and lifelong success

American Student Assistance Apr 11, 2025
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American Student Assistance® (ASA) and ProjectSet established a partnership in 2023 to initiate middle and high-school students into the world of Durable Skills. ProjectSet designed and delivered a suite of work-based learning tasks and activities for EvolveMe®, ASA’s career experimentation and skill-building platform. Launched in 2023, EvolveMe is an award-winning, platform that incentivizes young people to take actions that advance their career interests. Through the platform, teens have access to more than 180 diverse career experimentation tasks—powered by innovative partner organizations like ProjectSet—with an 81 percent completion rate.

The collaboration has had outstanding impact since the launch of EvolveMe in early 2023. More than 100,000 students have engaged on ProjectSet tasks and activities on EvolveMe, clocking over 50,000 hours. Moreover, 93% of them completed their tasks and gave a 9.4 average feedback rating. Clay Colarusso, CMO and SVP of Digital Strategy (ASA) says, “ProjectSet has been an incredible partner in helping our students build durable skills. Their self-guided, personalized programs have high conversion and completion rates among our students. We are excited to continue building on this partnership!”

For a deeper look at how ASA and ProjectSet have teamed up to help students build the durable skills they need for career and lifelong success, and the results we’ve seen thus far, read the full case study below.

Click here to read the full case study.